Introduction to Video Marketing on Youtube
Having the most visitors and users views daily, YouTube is the place to be for publishing your video on the internet. Youtube without a doubt is the largest place to share video as of May 1st, 2011. This how to guide will help you with marketing your Youtube video on the internet with the backing of Youtube marketing services.
Being the second most trafficked site according to Alexa, Youtube utlizes at least 18 different languages and is view worldwide. Youtube being in the number 4 spot for trafficked site in the united sates so being found on in the in the US can be easy. You can search Youtube on Google and learn about its history through several recourses such as wikipedia.
Video Thumbnails on Youtube
Are you more likely to preview a video of someone crashing a car, or a ulgy guy looking into the camera with his eyes halfway closed? What about a girl revealing herself sexually or a blurry photo of someone walking? Well it depends on
what you as a viewer are looking for but having a cool catchy thumbnail will help you get more clicks. If you are trying to market or advertise dog food on YouTube then a thumbnail of a dog eating food or a close up of dog food bag with the logo will be a far better advertising thumbnail than a dog running across a yard. So keep your thumbnail cool and catchy. Remember, YouTube makes three thumbnails, so there is a trick to getting the right thumbnail for your YouTube Video.
Great Audio with your Video
This is simple but important. Keep your audio on your video very clean and crisp. If you are placing a song on YouTube whether it is a music video or just a song playing with a graphic overlay, having top quality audio will help keep a visitor returning to listening to the song over and over. Plus having superior audio quality will help a visitor come back to view the video again. An example is a video from American Idol on YouTube. You as a viewer are more likely to watch a video that has great audio and video vs. someone else that posted the same video with poor audio. So keep the audio clear!
Content type on Youtube
Don't have a thumbnail of a cat and your video is really all about dogs. Just because a dog was chasing a cat and YouTube made the cat as a thumbnail... Just don't let it happen. When a visitor is about to watch your video, they are expecting what the title, and thumbnail are saying about it. SO, if they like the video, they may forward it on to someone else who is interested in the same content. Keep your content great! If it is a song, make a music video with it. If you are posting a training or marketing video, make sure you have who, what, when, where, and Why in your video. Don't have anything half way. You don't run your business halfass so don't give people that impression either on YouTube. First impression is a lasting impression.
The title of your video is important. This is one of of the top 3 keys to making your video successful. First off don't mislead people. Don't put a title such as "Paris Hilton Hot Girl France" when your video is about dog food. Second, keep your first 3-4 words strictly about your video. For example, if your video is about great marketing in Greensboro, NC then the title of your video should be something like" Marketing Services for Greensboro (North Carolina)" keep your title to 4-7 words. Also repeating one of your major keywords could be helpful such as" Marketing Services for Greensboro (North Carolina Marketing)"